What is Coaching?

Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaches work with clients in many areas, including business, career, finance, health and relationships.

Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training. Coaching focuses on the Now and Future possibilities, rather than the past. Individuals who engage in a coaching relationship can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision-making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles.

Professional coaches are trained to help people define goals and be accountable to those goals.

Research proves coaching is having its intended effect on goal achievement. At least 80 percent of respondents to the 2009 ICF Global Coaching Client Study indicated a positive change in their goal areas. (The Client Study, conducted by PricewaterhouseCoopers and Association Resource Centre, surveyed more than 2,100 coaching clients from 64 countries.)